Gyankul School Case Study: How a New Website Doubled Parent Engagement
Imagine doubling your parent engagement in just one year! Gyankul School made it happen—with a new website built for connection and results.
In 2024, the new digital portal attracted 2.6K new users and 422 returning parents. In 2025, those numbers more than doubled to 6.8K new users and 1K returning parents. What changed? An easy-to-navigate site, quick updates, and secure communication features that kept families informed and involved.
What changed (and why it worked)
- Mobile-first UX: Clear menus for Programs, Admissions, Events, Notices, and Parent Login.
- Secure parent communication: Centralized updates, circulars, and homework with private access.
- Real-time updates: Events, timetables, and announcements published quickly.
- Trust signals: Teacher spotlights, galleries, safety info, and testimonials across key pages.
- Search visibility: On-page SEO and schema to show up for “school near me.”
Results at a glance (2024 → 2025)
- New users: 2.6K → 6.8K (+162%; ~2.6× growth)
- Returning parents: 422 → 1,000 (+137%; ~2.4× growth)
- Engagement quality: More time on Admissions & Events pages; higher form completions.
Benefits for the school community
- More informed, happier parents
- Stronger school community
- Easier admissions and event engagement
What your next website should include
- Parent Hub: secure notices, homework, fee reminders, transport updates
- Events & Admissions: simple calendars, RSVP, short forms (Name, Grade, Phone)
- WhatsApp & Call CTAs: always visible on mobile
- Fast performance: LCP < 2.5s, INP < 200ms
- Local SEO: GBP posts, FAQs, photos, and consistent NAP
Ready to transform parent engagement?
Let Pixel Web Work build your success story—designed for parents, optimized for admissions, and measured end-to-end.
Contact us today!
Frequently Asked Questions
1) How fast can a new school website impact parent engagement?
2) Which features drove the biggest gains at Gyankul?
3) Do we need a separate parent app, or is a portal enough?
A responsive web portal covers 80–90% of needs. If you require push notifications or offline features, we can add a lightweight companion app later.
4) How do you keep parent data secure?
Role-based access, encrypted transport (HTTPS), secure authentication, privacy-aware media handling, and regular backups. We follow least-privilege and keep admin logs/audits.
5) What KPIs should we track post-launch?
New vs. returning users, Parent Hub logins, Admissions page views, form/WhatsApp conversions, event RSVPs, time on page, and Lead → Visit → Admission rate.
6) Will SEO really help parents find us locally?
Yes—on-page SEO + Local SEO (Google Business Profile posts, photos, Q&A, reviews) improves visibility for “school near me,” board + locality searches, and branded queries.
7) How important is speed for engagement and admissions?
Critical. Pages loading in under ~3 seconds reduce drop-offs, boost trust, and improve form completion rates—especially on mobile.
8) Can you migrate our existing content and keep URLs?
We audit and map URLs, set 301 redirects where needed, and preserve key metadata to protect SEO while improving structure and performance.
9) What if our team has limited time to update the site?
We set up easy CMS workflows (news, events, circulars templates), provide short training, and can run a managed updates plan if you prefer.
10) What’s a realistic first-year goal after a redesign?
Common outcomes: 50–150% growth in new users, 30–100% growth in returning parent sessions, higher Admissions conversions, and stronger event engagement—dependent on cadence of updates and local competition.