Paid Campaigns That Deliver Real Admission Enquiries.
Paid Campaigns That Turn Parent Interest into Real Admission Enquiries.
When parents actively search for schools, you can’t afford to be invisible. Our Paid Campaigns service uses Google Ads and Meta (Facebook & Instagram) ads to put your school in front of the right parents at the right time. We design, run and optimise admission-focused campaigns for schools in Mumbai, Thane and Navi Mumbai.
From “schools near me” Google search ads to Instagram and Facebook lead campaigns, we make sure your marketing budget translates into measurable enquiries and campus visits.
Best For
- Schools during peak admission seasons
- Preschools launching new branches
- Institutes promoting specific courses or batches
- Schools needing quick enquiry boosts
- Brands combining SEO & social with performance ads
Why Paid Campaigns Matter for School Admissions
Organic efforts are essential, but they take time. Paid campaigns give you speed, precision and control during crucial admission windows.
Instant Visibility
Appear at the top of Google when parents search for schools or courses. No waiting months for rankings – paid ads let you reach them today.
Targeted Parents
Show your ads to parents based on location, interests, age, behaviour and more. Focus your budget on the most relevant audiences.
Measurable ROI
Track clicks, enquiries, calls and form submissions. You’ll know exactly what your campaigns are delivering, and we optimise based on data.
What Our Paid Campaigns (Google & Meta Ads) Include
We manage the entire campaign lifecycle – from strategy and setup to creatives, optimisation and reporting – so your team can focus on admissions follow-up.
1. Campaign Strategy
- Understanding your goals: enquiries, open house visits, brand awareness
- Defining intake classes, boards and key selling points
- Identifying target areas in Mumbai, Thane and Navi Mumbai
- Deciding the best mix of Google Search, Display & Meta ads
2. Google Ads for Schools
- Search campaigns for “school near me” and admission keywords
- Location-based targeting around your catchment area
- Ad groups for different boards, classes and programs
- Extensions for call, location and site links
3. Meta Ads (Facebook & Instagram)
- Lead generation campaigns with built-in forms
- Traffic campaigns to your website or landing page
- Creative combinations of images, videos, reels & carousels
- Audience targeting based on age, location and parental interests
4. Creative & Copywriting
- Ad copy that speaks to parent concerns and aspirations
- Designs aligned with your school’s brand identity
- Multiple creatives to test and optimise performance
- Clear calls-to-action: enquire now, book a visit, call, etc.
“We reuse and adapt content created under social media management and video marketing for stronger ad performance.”
5. Tracking & Optimisation
- Pixel and conversion tracking setup (where applicable)
- Daily/weekly performance monitoring
- Bid, budget and audience optimisation
- Pausing weak ads and scaling strong performers
“Your ads perform best when they lead to a fast, clear school website or landing page and are supported by strong organic presence.”
6. Reporting & Insights
- Simple, clear reporting suitable for school owners & management
- Key metrics: impressions, clicks, leads, cost per enquiry
- Learnings that feed into future admission seasons
- Recommendations on budget and timing for best impact
Campaign Types We Run for Schools & Institutes
Every institution’s needs are different. We mix and match campaign types to match your admission calendar and goals.
Admission Enquiry Campaigns
Focused on generating direct enquiries for nursery, junior KG, Grade 1 and other key intake classes. Ideal during admission season.
Brand Awareness Campaigns
Designed to introduce your school to new areas, build recall and support long-term positioning in growing neighbourhoods.
Event & Open House Campaigns
Promote open houses, school tours, seminars or orientation sessions to increase footfalls on specific dates.
Paid Campaign Packages for Schools
We structure campaigns based on your budget, duration and objectives. Here’s a simple overview of common engagement levels.
| Package | Best For | Key Features |
|---|---|---|
| Starter Campaign | Schools testing paid campaigns for the first time | Single platform (Google or Meta), limited geography, 2–4 weeks, basic lead tracking and performance report. |
| Standard Admission Campaign | Schools in active admission season | Google + Meta combo, multiple ad sets, landing page optimisation support, weekly optimisation & detailed reports. |
| Advanced Multi-Branch Campaign | Schools with multiple branches or courses | Multi-location targeting, segmented campaigns by branch/course, deeper analytics and ongoing optimisation during season. |
Budget recommendations depend on your goals and competition in your locality. We’ll suggest realistic ranges in our first discussion.
Why Schools Choose Pixel Web Work for Paid Campaigns
We combine performance marketing know-how with deep understanding of school admissions and parent decision-making.
Education-First Approach
Every campaign is designed for schools and institutes – not generic e-commerce or B2B templates. Messaging and targeting are tuned for parents.
Hyperlocal Focus
We know how parents in different parts of Mumbai, Thane and Navi Mumbai search and respond, which improves targeting efficiency.
Aligned with Your Team
We coordinate with your admissions team for lead handling, follow-ups and feedback, so online efforts translate into actual admissions.
Data-Driven Decisions
We regularly test creatives, audiences and messaging, and scale what works instead of relying on guesswork.
Clear & Honest Reporting
Transparent reports and discussions – you’ll always know how your ad spend is being used and what it’s returning.
Full Funnel Support
We can support landing pages, website improvements and social media to ensure your ads don’t work in isolation.
Paid Campaign FAQs for Schools & Institutes
Ready to Turn Ad Spend into Real Admissions Enquiries?
Share your school details, location and admission targets, and we’ll propose a customised Google & Meta ad plan for your next admission cycle in Mumbai, Thane or Navi Mumbai.
Email Us for a Campaign Plan Call / WhatsApp: +91 7506 333 693