Gyankul case study
From preschools expanding to multiple branches, to institutes repositioning their brand online, each story is built on clear strategy, consistent execution and measurable results.
Gyankul – From 1 Centre to 5+ Branches with Digital-First School Marketing.
Quick Snapshot
- Grew from 1 centre to 5+ centres in 1 year
- Locations across Powai, Khetwadi, Chembur, Vikhroli & Bhandup
- Admissions increased from ~30 to 200+ students
- 9,400+ Google My Business views & 3,380+ parent actions in 6 months
- 120+ website leads generated within the first 6 months
About Gyankul & the Challenge
Gyankul focuses on cultural values, activity-based learning and strong parent-school partnership. However, their digital visibility did not reflect the quality of experience they provided inside the classroom.
Where Gyankul Started
- Single centre with ~30 students
- Limited digital presence and low online discoverability
- No structured website funnel for enquiries
- Inconsistent branding across print and digital materials
The Core Challenges
- Competing with bigger, well-established school brands
- Parents not aware of Gyankul’s unique approach & values
- Low social media presence despite rich school activities
- Lack of data on which channels were generating enquiries
Our Strategy – Build a Strong, Emotion-Driven Digital Presence
The plan was not just to “do marketing”, but to help Gyankul look, sound and feel like a trustworthy, culturally rooted brand that parents could connect with.
1. Parent-Friendly School Website
- Designed and developed a clean, mobile-friendly website
- Showcased curriculum, activities, facilities and values clearly
- Added WhatsApp, call and enquiry form integration
- Created separate sections for centres and future branches
Related service: School Website Design & Development
2. Local SEO & Google My Business Optimisation
- Optimised Google Business Profiles for each location
- Added accurate NAP, photos, categories and descriptions
- Targeted local keywords like “preschool in [area]”
- Tracked views, calls, direction requests and website clicks
Related service: School SEO & Local SEO
3. Social Media – Storytelling, Not Just Posting
- Developed a content calendar focused on real classroom moments
- Shared cultural activities, festivals, events and projects
- Used reels, carousels and stories to show “a day at Gyankul”
- Created emotional, parent-centric captions and hooks
Related service: Social Media Management for Schools
4. Consistent Branding & Admission Material
- Aligned hoardings, brochures, forms and frames with a unified brand look
- Designed print assets for admissions, events and in-class displays
- Ensured offline presence matched the digital identity
Related service: Branding & Print Assets
5. Always-On Admission Funnel
- Website, SEO, social media and local listings worked as one system
- Parents could discover Gyankul, browse content, enquire and follow up easily
- WhatsApp and call CTAs used wherever parents needed quick action
Results – From Visibility to Real Admissions
Within the first year of focused digital and branding efforts, Gyankul saw clear, measurable outcomes in both reach and admissions.
Branch Expansion
- Grew from 1 centre to 5+ branches across key suburbs
- Better discovery in each new location via Google & social media
Admissions Growth
- Student strength increased from ~30 to 200+ combined
- Strong word-of-mouth amplified by digital visibility
Digital Performance
- 9,400+ Google My Business views in 6 months
- 3,380+ actions (calls, direction requests, website clicks)
- 120+ website leads generated in 6 months
Social Media Presence
- 240+ Instagram posts with real classroom content
- 4x increase in reach via reels and video content
- 526+ Instagram followers and 1,200+ Facebook followers
- Parents frequently mentioned “saw you on Instagram” during enquiries
Brand Perception
- Parents saw Gyankul as a warm, culture-rich and well-organised school
- Offline hoardings and brochures matched the online personality
- Stronger recall in local communities near each centre
What Parents Started Saying
One of the clearest signs of success was how often parents told Gyankul where they discovered the school.
“I got to know about Gyankul from Instagram. I could see all the cultural activities, how teachers interact with kids and how the school balances studies with values. That helped me decide to visit the school and take admission for my child.”
— Parent feedback shared with the Gyankul team (summarised)
Services Used in This Project
Gyankul’s growth came from combining multiple services into one cohesive system.
Core Digital Foundation
Visibility & Engagement
- Social Media Management for Schools
- YouTube & Video Marketing for Schools (planned ongoing)
Branding & Admissions Support
- Branding & Print Assets
- Paid Campaigns (Google & Meta Ads) (as needed by season)
Want Similar Growth for Your School?
If you’re a school or preschool in Mumbai, Thane or Navi Mumbai and want to grow admissions or expand to new branches, we can plan a strategy inspired by what worked for Gyankul—tailored to your context.
Email Us About Your School Call / WhatsApp: +91 7506 333 693