Second Tongue Language Institute Case Study
Pixel Web Work partnered with Second Tongue to redesign their website experience—making it simple, bold and conversion-friendly for students and parents exploring language courses.
Second Tongue – A Modern, Conversion-Focused Website for a Growing Language Institute.
Project Focus
- Rebranding through a fresh, modern website
- Clear course presentation for multiple languages
- Improved enquiry and communication flow
- Better alignment with Second Tongue’s mission & values
About Second Tongue & the Challenge
Second Tongue wanted more than just a pretty website. They needed a platform that communicated their pedagogy, simplified course discovery and made reaching out frictionless for learners.
About Second Tongue
- Founded in 2015 by linguist Tanvi Savla
- Based in Navi Mumbai with a focus on foreign languages
- Offers multiple language courses for students & professionals
- Mission: bridge cultural gaps & empower learners globally
Key Challenges
- Old website did not reflect quality of teaching or brand personality
- Course information was not easy to compare or explore
- Limited clarity on how to enquire or contact the institute
- Needed a more trustworthy and professional digital presence
Our Approach – Design a Calm, Trustworthy & Clear Experience
We focused on building a digital experience that felt global yet approachable—balancing clean design, strong CTAs and easy navigation for different learner journeys.
1. Visual Design & Brand Feel
- Used a blue-led colour palette to signal trust, professionalism and calmness
- Kept the layout simple, bold and uncluttered
- Used high-quality imagery to represent language learning & cultural diversity
- Maintained a balance between academic seriousness and friendly tone
Related service: School Website Design & Development
2. Intuitive Navigation & Course Discovery
- Organised courses clearly by language and level
- Made it easy to compare offerings and pick the right course
- Reduced clicks needed to reach course details and enquiry forms
- Added clear “what you’ll learn” and “who this is for” sections
3. Strong Calls-to-Action & Communication Paths
- Added click-to-call and WhatsApp CTAs for quick conversations
- Integrated contact forms for structured enquiries
- Placed CTAs strategically on course and information pages
- Ensured prospective learners always knew “what to do next”
Related services: School Website Design & School SEO & Local SEO
4. User Experience & Performance
- Optimised website for mobile users (a large share of traffic)
- Improved page speed and loading experience
- Structured content to reduce cognitive load for new visitors
- Ensured consistency across headings, buttons and layouts
Key Features & Benefits of the New Website
The new Second Tongue website was designed to work as a digital counsellor—guiding visitors smoothly from curiosity to clarity and finally to enquiry.
Comprehensive Course Showcase
Each language and program has a dedicated, well-structured space—covering overview, benefits, levels, and possible career or education paths.
Simplified Communication
With email, phone, WhatsApp and forms all integrated, learners can choose the channel they’re most comfortable with to start the conversation.
Better User Engagement
The refined UX/UI encourages visitors to explore more pages, spend more time on the site and understand the institute’s unique strengths.
Results – A More Trustworthy, Conversion-Ready Online Presence
While exact numbers depend on ongoing campaigns and seasons, the qualitative and directional impact of the redesign was clear to Second Tongue’s team.
Stronger Brand Perception
- Website now reflects the professionalism and quality of teaching
- Parents and learners find it easier to trust the institute online
- Design feels aligned with a modern, global language institute
Improved Enquiry Flow
- Clearer course information reduces back-and-forth queries
- More structured enquiries via forms and WhatsApp
- Better readiness for future SEO and paid campaigns
Working with Second Tongue
The collaboration was built on clarity and respect—Second Tongue knew their pedagogy and audience well, and we translated that into a strong digital experience.
Through multiple conversations with founder Tanvi Savla, we understood how much emphasis she places on quality teaching, cultural understanding and student support. The website was designed to echo these values— calm yet confident, simple yet rich in information, and always learner-focused.
Second Tongue’s new website is now a solid base for future digital growth—SEO, campaigns and content marketing.
Services Used in This Project
The Second Tongue project focused mainly on website experience and readiness for future marketing.
Core Services
Ready for Next Steps
- School SEO & Local SEO (future-ready structure)
- Social Media Management (for promoting key courses)
Brand Support
- Branding & Print Assets (visual alignment where needed)
Need a Website That Matches Your Institute’s Quality?
If you run a language institute, coaching class or training centre in Mumbai, Thane or Navi Mumbai, we can help you build a website that’s visually strong, easy to use and designed to convert.
Email Us About Your Institute Call / WhatsApp: +91 7506 333 693