Social Media Management for Schools
Social Media That Builds Parent Trust and Supports Admissions.
Parents don’t just search on Google — they scroll on Instagram and Facebook to understand your school’s culture, activities and values. Our Social Media Management service helps schools in Mumbai, Thane and Navi Mumbai show up consistently with meaningful, well-designed content that parents actually care about.
From daily posts and reels to admission campaigns and festival coverage, we turn your school’s real-life moments into a powerful digital presence that attracts, engages and reassures parents.
Get a Social Media Plan for Your School See Our School Campaigns →
Perfect For
- Preschools & playgroups
- K-12 schools (CBSE, ICSE, SSC, IGCSE)
- Coaching, tuition & entrance prep institutes
- Language & skill development centres
- Schools wanting parents to “feel” their brand online
Why Social Media Matters for Schools
For many parents, your social media page is where they see your school’s personality — not just your infrastructure. It’s where they decide if their child belongs with you.
It Shows Your Everyday Reality
Photos, reels and stories show classrooms, activities, events and teacher-student interactions. Parents visualise their child in your environment.
It Builds Emotional Connection
Consistent, positive content helps parents connect with your values, culture and approach to learning long before they visit the campus.
It Supports Admissions
Well-planned campaigns around admissions, events and achievements can significantly improve enquiry flow and brand recall during decision season.
What Our Social Media Management for Schools Includes
We don’t just “post something”. We build a consistent, thoughtful social media presence aligned with your school’s goals and admissions calendar.
1. Content Strategy & Planning
- Understanding your school’s positioning, tone and target parents
- Monthly content calendar aligned with academic & admissions events
- Mix of educational, informative, emotional & community posts
- Separate content streams for awareness, engagement and admissions
2. Post & Creative Design
- Branded post templates for consistency across platforms
- Creative designs for events, festivals, activities & achievements
- Use of your real photos with enhanced presentation
- Multi-format content (single posts, carousels, stories)
3. Reels & Short-Form Video
- Reel concepts based on classroom moments, events & themes
- Trending audio usage where appropriate for better reach
- Caption writing with hooks, emotion & CTAs
- Support in planning in-school shoots (for local schools)
“For deeper storytelling, we also help schools with YouTube & video marketing.”
4. Caption, Copy & Hashtags
- Parent-focused, easy-to-read captions (no jargon)
- Tags & hashtags for local discovery & board-level searches
- Brand voice that reflects your school’s values
- Clear CTAs where needed – admissions, events, visits
5. Platform Management
- Publishing and scheduling across Instagram & Facebook
- Basic inbox monitoring and escalation of key queries
- Profile optimisation (bio, highlights, cover images)
- Coordination with school for approvals & feedback
6. Analytics & Improvement
- Monthly performance summary: reach, engagement & growth
- Identifying best-performing content types
- Refining strategy based on parent response patterns
- Aligning social content with website & SEO efforts
Content Themes We Use for Schools
A strong social presence doesn’t come from random posts. It comes from recurring themes that parents begin to recognise and look forward to.
Student & Classroom Life
Activities, projects, celebrations, competitions, assemblies and everyday learning moments that show how children experience school.
Events, Festivals & Culture
Sports days, annual days, festivals, field trips and special events that highlight your school’s community and culture.
Parent & Admission-Focused
Admission open announcements, process breakdowns, FAQs, parenting tips and value-based posts that support decisions.
Social Media Management Packages for Schools
Packages are customised based on posting frequency, platforms and admissions goals. Here’s a simple view of common engagement levels.
| Package | Best For | Key Features |
|---|---|---|
| Starter Presence | Schools starting social media properly for the first time | 8–10 posts per month, basic reels, platform setup, profile optimisation and monthly reporting. |
| Growth & Engagement | Schools wanting consistent visibility & parent engagement | 12–16 posts per month, 4–6 reels, content calendar, festival & event creatives, basic DM support. |
| Admissions Focused | Schools combining brand building with lead generation | Higher post & reel volume, admission campaigns, landing page integration, coordination with ads & SEO. |
We recommend combining social media management with Website, SEO and Ads for the strongest admissions impact under our Admission Magnet System™.
“During admission season, social media works best alongside Google & Meta ads for faster enquiries.”
Why Schools Choose Pixel Web Work for Social Media
We specialise in education – which means every post is created with parents and admissions in mind, not just “likes”.
Education-Only Focus
All our content is crafted for schools and institutes. We understand academic calendars, school culture and parent expectations deeply.
Parent-Centric Approach
We write and design for parents – making your school’s vision, values and uniqueness easy to understand on a busy feed.
Aligned With Admissions
Social content is planned around your admission timelines, events and campaigns to support enquiry growth.
Consistent & Reliable
No last-minute panic. You get a monthly content calendar, scheduled posts and a clear workflow for approvals.
Branding & Design Quality
We maintain a strong, cohesive visual identity across posts so your school looks premium and professional everywhere.
“All visuals are aligned with your school branding & print assets for a cohesive look online and offline.”
Local Understanding
With experience in Mumbai, Thane and Navi Mumbai, we understand how different neighbourhoods respond to content and messaging.
Social Media FAQs for Schools & Institutes
Ready to Make Your School Stand Out on Social Media?
Share your social media links and admissions goals, and we’ll suggest a customised Social Media Management plan for your school in Mumbai, Thane or Navi Mumbai.
Email Us for a Social Media Plan Call / WhatsApp: +91 7506 333 693